Kungomunye unyaka wonyaka wokuthenga we-Double eleven e-China - omunye wemicimbi yokuthenga ye-inthanethi edume kakhulu e-China.Njengoba abantu bematasa bethenga, abathengisi bahlola izindlela ezintsha - njengokusakaza bukhoma - zokuthengisa.UDai Kaiyi unendaba.
Cabanga ukuthi i-TikTok ihambe kanjani eNtshonalanga, I-buzz ezungeze ukusakazwa kwe-e-commerce imangalisa kakhulu eChina.I-hype yayo ifinyelela umvuthwandaba ngalesi sikhathi minyaka yonke.Kuwuhlelo lokuthenga olubonakalayo – inguqulo yesiShayina yeBlack Friday.
U-DAI KAIYI Chengdu “Akukafiki ngisho maphakathi noNovemba, futhi abathengi abaningi be-inthanethi sebevele beswele imali.Iningi lisola omunye wemicimbi yokuthenga ye-inthanethi emikhulu kakhulu yase-China yonyaka - i-Double Eleven.Akekho oyeka ithuba lokuthola izinto ezinesaphulelo ku-inthanethi.”
Ukhokha ingxenyana nje yemali njengenkokhelo ephansi, ungakhiyela izaphulelo emikhiqizweni esukela kwezimonyo iye kumagajethi ahlakaniphile.Abathengi bangabuka izinto ngokusakaza bukhoma.Lokho kubanika umuzwa ongcono walokho abakukhokhelayo, yingakho amabhrendi eshesha ukungena esenzweni, amukela le modeli njengengxenye ebalulekile yokufinyelela amakhasimende.
IPhini likaMongameli we-LU SHAN, i-Raidy Boer Fashion Garment Co., Ltd “Ngicabanga ukuthi kuwumkhuba okhula ngokushesha, futhi ngiqiniseka ngokugcwele ngekusasa le-e-commerce esakazwa bukhoma, sizuze ngaphezu kwezigidi ezingu-20 zamayuan wevolumu yokuthengisa. ngonyaka ngokusakaza bukhoma kuphela.Ngokombono wami, akuyona indaba yokuthi amabhizinisi azoqala ukusakazwa, yindaba yokuthi nini.”
Ukwenza ukuthengiselana okubonakalayo kube lula futhi kujabulise kwenza ukusakazwa bukhoma kwe-e-commerce kube inketho esilingayo kubathengi nabathengisi.Kodwa, akukhona ngaphandle kobubi bayo.
U-LIU SIYAN Umsizi kaSihlalo weBhodi, u-Sheme “Ngicabanga ukuthi okunye okubi ngakho ukuthi asikwazi ukukhombisa ngqo ukuthi imisebenzi yethu yezandla nezinto zokwakha zinhle kangakanani.Singenise isikhumba nekristalu phesheya kwezilwandle, kodwa lezi zinto ezithambile azikwazi ukuzwakala njengoba abathengi be-inthanethi bengakwazi ukuzithinta noma bazizame bona lezo zicathulo.”
Amabhizinisi amaningi acwilisa izinzwane zawo emanzini okokuqala ngqa, futhi kunezinselelo eziningi ezisele kubo njengokuthengisa izimbangi, ukwandisa amasheya ezimakethe noma ukuzitholela indawo enkundleni.
UDAI KAIYI Chengdu “Kunzima ukugqama ngempela.Kepha cishe akekho ongaphika ukuthi izinguquko zokusakazwa kwe-e-commerce zikumazinga arekhodiwe.Njengoba abathengi besaba ukuphuthelwa yizinto ezithengiswayo, abathengisi abavumeli ukuba kushelele noma yiliphi ithuba lokuthengisa ngangokunokwenzeka.”
Idatha ibonisa ukuthi ekupheleni kuka-2020, ngaphezu kwamaphesenti angu-60 abasebenzisi be-inthanethi e-China babuka ukusakazwa bukhoma, futhi cishe amaphesenti angu-40 abo abamba iqhaza ezenzakalweni zokuthenga ku-inthanethi.
Umcwaningi we-CUI LILI, Isazi se-E-Commerce, i-Shanghai University of Finance and Economics “Kuze kube manje, abasakazi bezinga eliphezulu e-China basathatha ingxenye yemakethe ehamba phambili mayelana nokusakaza bukhoma kwe-e-commerce.Sekushiwo lokho, ukusakazwa kwangaphakathi endlini kuseyingxenye ebalulekile yamabhizinisi ukuxhasa ukuthengisa, ngoba adinga izindlela zokuheha ukunaka ku-inthanethi, futhi akuguqule kube yizimoto ezihamba ngezinyawo ezitolo zabo zezitini nodaka. ”
Ukuthola ukunakwa ngesikhathi sefestivali yokuthenga kulula kunangezinsuku ezivamile, kodwa ngisho noma kunokuthengiswa kwangaphambili “okuhlaba umxhwele” kulo nyaka, abahlaziyi bathi amabhizinisi afisa ukuguqulwa kwe-inthanethi kuya kokungaxhunyiwe ku-inthanethi kusuka ku-Double Eleven kusazoba inselele.Dai Kaiyi, CGTN, Chengdu, Sichuan Province.
Isikhathi sokuthumela: Nov-12-2021
